E. Ray Smyth
The Old Chief

When Ray is ask why the "The Old Chief" and how come the "Indian" he likes to tell folks.
"WELL !!  Before I was a Chief. I was a Wolf, a Bear, a Lion and a Tenderfoot."

All those names hark back to his youth, the Boy Scouts and growing up in the oilfields of West Texas.

Much of Scouting involves the great outdoors, Wildlife, and Indian lore.

Owners of Texas Oil Companies are prone to name their company after the lore and heritage of Texas Indians.

As an adult Ray had the opportunity to name two companies and proud of his heritage he chose the names of "Cherokee Land Company" and "Arrowhead Productions"

An additional reason for selecting "Cherokee" was because his great great grandmother was a full blood Cherokee Indian.

Hence an Indian Head profile was selected from a graphics book for going on company checks, letter heads, business cards, etc.

Formed in 1981, Cherokee Land Company was a land development company and its primary development was an 83 acre sub-division near Mims, Florida which was named "Quail Haven".

In the late 80's, Arrowhead Productions was formed to produce a Printer Control Program named "PrintChief" which was specially created for Tandy Dot-Matrix Printers and made available in all the Radio Shack stores.

The name of "PrintChief" was a follow-on of the company names and with a play on words the product was considered CHIEF over the printer.

The Indian Head logo was used to enhance the PrintChief instruction manual and box cover.

Computer Software requires Product Support and lots of phone calls were received. A few of the calls and especially repeat customers got to calling, asking to speak with, The Old Chief.

Thus, Ray became "The Old Chief" with the Indian Head his Logo.

AND because of Ray's Scouting and growing up in West Texas, an Old Indian (logo) has traveled to every state in the union and several foreign countries.

In 1999 Ray built a family museum and the Old Chief was honored by being carved in granite and placed on the front of the building. Much thought was given to which way the indian head should face and it was chosen that he should face west so he could look towards his lands.

What Ray chose for a company logo over 20 years ago has now gone around the world and received a permanent place of honor on Main Street in Titusville, Florida.

AND that's the story of "The Old Chief and Ray's Indian Logo"

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Copyright © 2004 by E. Ray Smyth